Location: Netanya, Israel
Business Model: Advertising, B2B
Category: Media and Entertainment, Internet, Content Discovery
Geographic Markets: World-Wide
Outbrain is a content discovery platform aimed towards online publishers.
The company’s content marketing module increases web traffic and revenue of the companies by providing recommended links across the web. Outbrain uses behavioral targeting to recommend interesting articles, posts, photos, or videos to readers, widely improving services offered by traditional “related items” widgets.
The recommendations shown are determined by machine learning techniques using thirty-four algorithms in different categories (such as contextual, behavioral, and personal) running in parallel to decide which content is relevant and interesting to each individual user.
Outbrain makes money by charging advertisers for recommending their content to visitors on other publishers’ sites.
The Due Diligence Report for Outbrain, prepared with crowd analysis and predictive algorithms, perfect for investment assessment, research and general in depth analysis.
Lightspeed Venture Partners
Gemini Israel Ventures
Susquehanna Growth Equity
Vintage Investment Partners
Outbrain has grown geographically from its original country of Israel, expanding their presence to 16 offices in 10 countries, including Brazil, the United States, the United Kingdom, France, Germany, Singapore, Australia, Italy, Spain, and Japan.
Outbrain is one of the leading players in the content recommendation market with a 25% share as of May 2017, obtained through different partnerships with some of the world’s top publishers’ sites. The company reports serving an average of 200 billion recommendations each month, while reaching a global audience of 557 million people.
According to an article published by TechCrunch on April 28, 2017, Outbrain and its closest competitor Taboola were in advanced merger talks. There are no shreds of evidence that the deal was finalized.
Taboola is a content discovery platform connecting people with content they may like but never knew existed.
Disqus is a blog comment hosting service offering a platform for social integration, social networking, user profiles, analytics and more.
Zemanta is a content suggestion plugin for content creators that suggests links, images, keywords and tags that are content relevant.
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