Business Model: Advertising, B2B
Category: Analytics, Advertisting, Customer-Engagement
Geographic Markets: World-Wide
ironSource, founded in 2010, is an online software distribution and monetization technology company providing a complete ecosystem of downloadable online and mobile applications that connect people with relevant apps.
The company’s proprietary algorithms analyze all aspects of user acquisition, conversion, monetization, and optimization through their four main products: installCore, mobileCore, displayCore, and mediaCore. These different platforms allow the company to promote relevant products to millions of users all over the world, all while helping their clients acquire new users and monetize their software.
The company is headquartered in Tel Aviv with a strong local presence in New York, San Francisco, London, Beijing, Bangalore, and Seoul.
ironSource Ltd. makes money by – charging a traffic-based fee to clients using their platforms to provide apps and advertising content.
The Due Diligence Report for ironSource, prepared with crowd analysis and predictive algorithms, perfect for investment assessment, research and general in depth analysis.
Saban Capital Group
The company’s complete ecosystem enables software developers to increase completed installs, decrease download time, get depth installation analytics, optimize traffic monetization, receive performance-based display distribution, and optimize media acquisition for each platform.
IronSource powers over 7 million daily installations all over the world and across all major platforms, using advanced segmentation and targeting algorithms to match each user with relevant content.
ironSource recently announced the creation of ironLabs, where the company develops B2C applications and then turns them into scalable businesses using inhouse tools.
ironSource has recently partnered with Sigmoid, a leader in real-time interactive analytics solutions, to develop innovative custom solutions on a single platform. (see News: Sigmoid Empowers ironSource To Perform Easier, Faster and More Accurate Root-Cause Analysis)
In September 2017, the company announced the launch of what they claim is the world’s first AR ads for games.
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