Business Model: Advertising, B2B
Category: Analytics, Advertisting, Customer-Engagement
Geographic Markets: World-Wide
ironSource builds monetization, engagement, analytics, and discovery tools for app developers, device manufacturers, mobile carriers, and advertisers.
The company’s comprehensive solutions help industry-leading companies achieve greater business success, enabling them to find, understand, engage with, and monetize their target audiences more effectively.
More than 80,000 app developers use ironSource’s developer solutions, and its enterprise technology is shipping on hundreds of millions of devices worldwide, giving ironSource the ability to reach more than 800 million unique users globally every month.
ironSource was recognized by TUNE as one of the Top 25 global advertising partners of 2016. ironSource was ranked 5th based on multiple factors including adoption, reputation, installs, retention, and revenue.
ironSource has partnered with Sigmoid, a leader in real-time interactive analytics solutions, to develop innovative custom solutions on a single platform.
IronSource makes money by charging a traffic-based fee to clients using their platforms to provide apps and advertising content.
The Due Diligence Report for ironSource, prepared with crowd analysis and predictive algorithms, perfect for investment assessment, research and general in depth analysis.
Saban Capital Group
The company’s complete ecosystem enables software developers to increase completed installs, decrease download time, get depth installation analytics, optimize traffic monetization, receive performance-based display distribution, and optimize media acquisition for each platform.
The company has recently launched a new ad revenue measurement solution that reveals how much in-app advertising revenue each user generates across all networks. It has also launched a new tool for playable ads that lets marketers check for common bugs in advertisements created in-house.
In March 2018, ironSource launched a hybrid programmatic mediation service, enabling developers to manage mediation programmatically or to figure out which ad to show, between software development kit (SDK) and non-SDK demand sources, and between programmatic or static demand sources.
provides analytics solutions for businesses to monitor the trends and habits of mobile users across multiple mobile applications.
Localytics is a mobile engagement platform that give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts.
Mixpanel is analytics platform for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views.
Confidentiality: The Elephant, the online trading arena, provides a balance between the private shareholders (employees and former employees) need to protect its confidential information and the investor’s need for the transparency necessary to make an informed investment decision.
Content Sources: All the information presented above was retrieved from public sources (media, company website, data from the registrar of private shareholder, etc.).
Responsibility: The Elephant does not accept any responsibility or liability for the accuracy, content and reliability of this information.